Will GundersonCreative Director
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Will Gunderson

Will Gunderson

Creative Director. I lead designers and writers to work that's on brand, on strategy, and on time. Aim to please. Shoot to thrill.

Minneapolis, MN 21 years in brand & creative
About

I've spent twenty-one years in brand and creative, starting in-house at Target and growing into a creative director who sets the direction and builds the teams that carry it out.

Today I'm Senior Creative Director, Brand at Mayo Clinic, leading design and writing teams across multi-channel campaigns. My job is to make the work sharper, keep every team pointed the same way, and protect the dates that matter.

Alongside that, I've built brands from the name up for real estate developers, investment firms, and places: naming, identity, websites, signage, and the systems that hold them together. I like work where strategy and craft show up in the same room.

Experience
Mayo Clinic logo

Senior Creative Director, Brand

Mayo Clinic
2026 – Present

Lead the designers and writers behind Mayo Clinic's campaign work across locations, service lines, and media. Own creative direction, reviews, and the key dates every team builds toward.

Will Gunderson Creative Services logo

Founder & Creative Director

Will Gunderson Creative Svcs.
2017 – Present

Independent creative practice. Whatever the project calls for, from setting the creative direction to designing the piece itself: brand, packaging, web, print, and everything in between.

Wherever logo

Brand Specialist

Wherever
2022 – 2026

Placemaking brands. Naming, identity, and environmental graphics that give a development a personality before the doors open.

Fellow logo

Associate Creative Director

Fellow
2012 – 2017

Led design and art direction across brand, print, and digital for a range of national and regional clients.

Graphic Guns logo

Freelance Designer

Graphic Guns
2010 – 2012

Shooting pixels all day long.

Target logo

Senior Art Director / Designer

Target
2005 – 2010

Broadcast, print advertising, packaging, event design, and specialty promotions for one of the country's most design-led retailers.

Education
UW–Stout logo

University of Wisconsin–Stout

Graphic Design
2001 – 2005